Wausau Coated Products, an independent, family-owned and operated manufacturer of adhesive-based label products, has announced the launch of Castile Bright Silver Foil – Dual Metal.

Castile Bright Silver Foil – Dual Metal is similar to WCP’s existing Castile Bright Silver Foil with the added benefit of seeing “metal” on both sides of the label. This product is ideal for clear liquids like tequila, vodka, or gin, where consumers can actually see the back of the label through the liquid. The product has been designed for brands wanting to create a premium look without the added cost of metallic label material.

Castile Bright Silver Foil – Dual Metal allows for the use of traditional label materials, coupled with the stunning visual effects of metallic foil, giving brands that extra shine and sophistication that will make the end-use product stand out amongst its competition. WCP has encouraged creativity with a product that has the capability of adding texture to label designs through embossing, debossing, and stamping.

The new product launch also provides durability and resistance to moisture and heat, ensuring that the label stays intact and legible even under extreme conditions.

“The launch of Castile Bright Silver – Dual Metal is another exciting example of Wausau Coated Products’ innovative approach to expanding the possibilities for pressure sensitive labeling. We are passionate about helping printers and brands create unique packaging,” states, Adam Frey, director, North American sales, Wausau Coated Products. “Dual Metal has all the benefits of pressure sensitive labeling with the authentic look of a metal nameplate, no matter which side of the label you are viewing.”